For a nonprofit with limited resources, it's more important than ever to invite media outlets to amplify important research—in this case, important research with life-and-death implications. Over the last two weeks, Propel ATL’s interactive story map, “The Human Cost of Mobility: 2024,” caught the attention of reporters on television, radio, and online.
The notable stat—that traffic violence took more lives than homicides—led most coverage of the story map's release.
Echoing the report, reporters discussed the numbers, but also took the time to highlight the human lives lost—and families forever changed—by preventable crashes on metro roadways.
ouRebecca Serna, Propel ATL executive director, does an on-camera interview with Alexa Liacko of CBS Atlanta. Photo: Reid Davis for Propel ATL
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